PENGARUH IKLAN KOMERSIAL TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT PONTANG KABUPATEN SERANG

Abstrak

The goal of the research title is to know what there is commercial advertising  influence television and price, and how much is the influence on purchasing people decision at RT.12 RW. 04 kampung Sarandakan Desa Pontang Kabupaten Serang. To the hypothesis test using description quantitative method. The population in this researchis all of the people RT. 12 RW. 04 kampung Sarandakan Desa Pontang Kecamatan Pontang Kabupaten Serang is amount 450 peoples so, in taking that sample using slovin formula. That is amount 82%. And than to get the data in this research uses instrument data collection as observation, questionnaire spreading and interviews furthermore, data analysis technies is used in processing data is used likert scale and spps assistance. Refers to the research, we now that regretion linear equation Y = 0,005 + 0,680 x₁+0,523 x₂, correlation coefesien value (R) = 0,930 and determination coefesien (R² x 100%) = 88% . it mean that independent variable is 86,5 % and left 13,5 % influenced the other factor, it can not be explained ini this research. Basid on the result of the research and statistic correlation, it can be conclude that there is influence between advertisement on purchasing people decisions is 84,3%, and also, there is influence price on purchasing people decision is 86,5% and left 13,5% is influenced the other factor that could not beexplained in this research.