Pelatihan Membangun Keunggulan Bersaing UMKM Melalui Pemasaran Online Di Kota Batam
DOI:
https://doi.org/10.33884/psnistek.v5i.8133Keywords:
Coaching, Empowerment, Marketing, Based on E-CommerceAbstract
The implementation of community service activities will take the form of Empowerment of E-Commerce-Based Marketing located at Rindang Garden Block B2 No. 04, Buliang Village, Batu Aji District, Batam. Based on the field interview results, the Small and Medium-sized Enterprises (UMKM) Rafflesia face challenges in marketing their products. In general, UMKM businesses have limitations in mastering information technology facilities and marketing media that are not well-known to the public. Conventional business owners feel that accounting recording is a cumbersome task. The training method used is to provide training through an online website. The methods used in the development of UMKM Rafflesia include survey methods, lecture methods, discussion methods, and training methods. The sustainability of the results of this coaching activity is expected to enable UMKM Rafflesia to manage online marketing effectively.
References
Bagi Ibu Rumah Tangga, Remaja Putri Dan Kelompok Usaha Bersama Mutiara Kota Jambi. Jurnal ABDIMAS Unmer Malang, 31(6), 43–53. https://doi.org/ISSN: 2548-7159
Dinas, & Kependudukan. (2015). Catatan Sipil Kota Batam, Jumlah Penduduk Batam. Kota Batam.
Ernani Hadiyati, Gunadi, I. A. (2018). Pelatihan Tata Kelola Pemasaran Produk Berbasis Mobile Marketing UKM Industri Perak. Jurnal ABDIMAS Unmer Malang, 3(2), 33–43. https://doi.org/ISSN: 2548-7159
Efriyenti, D., & Tukino, T. (2020). Pembinaan Pengelolaan Keuangan Dengan Aplikasi ABSS Accounting Pada UKM Snack dan Cookies di Kota Batam. JURNAL PENGABDIAN MASYARAKAT (AbdiMas), 2(2), 73-85.
Fajrin, A. A., & Tukino, T. (2021). Pembinaan Pemberdayaan Pemasaran Berbasis Online Untuk UMKM Di Kota Batam. PUAN INDONESIA, 3(1), 83–92. https://doi.org/10.37296/jpi.v3i1.57
Harahap, Baru dan Tukino. (2020). Akuntansi Biaya. Batam: Batam Publisher.
Harahap, B., (2020), Akuntansi Biaya, Edisi 1, Kepulauan Riau : Batam Publisher
Khairunnisa, I. dan T. (2017). Inisiasi Pemasaran Daring Di Kelompok Usaha Melur Di Desa Sambirejo, Kecamatan Precut Sei Tuan. Jurnal ABDIMAS Unmer Malang, 23(1), 1–12. https://doi.org/ISSN:2548-7159
Tukino, T., Effendi, S., Annurrullah Fajrin, A., & Harry Mardika, N. (2022). Pembinaan Pembuatan Laporan Keuangan Dan Pemasaran Online Pada UKM Rafflesia Kota Batam. Jurnal Pengabdian Barelang, 4(2). https://doi.org/10.33884/jpb.v4i2.5534
., T., & Harahap, B. (2021). Pembinaan Siklus Akuntansi Perusahaan Dagang Dan Jasa Dengan MYOB Accounting V17 Pada SMK Batam Business School. Jurnal Pengabdian Barelang, 3(02), 63–69. https://doi.org/10.33884/jpb.v3i02.3649
Tukino, T., Effendi, S., Annurrullah Fajrin, A., & Harry Mardika, N. (2022). Pembinaan Pembuatan Laporan Keuangan Dan Pemasaran Online Pada UKM Rafflesia Kota Batam. Jurnal Pengabdian Barelang, 4(2). https://doi.org/10.33884/jpb.v4i2.5534
Tukino, T., Harahap, B., & Maulana, A. (2021). Pembinaan Akuntansi Berbasis SAK ETAP Untuk Perusahaan Manufaktur Mengunakan MYOB Accounting V17 Di SMK Batam Business School. PUAN INDONESIA, 3(1), 7–18. https://doi.org/10.37296/jpi.v3i1.54
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
This work is licensed under a Creative Commons Attribution 4.0 International License.
