STRATEGI KEUNGGULAN KOMPETITIF INDUSTRI KREATIF OLAHAN HASIL LAUT DENGAN PENDEKATAN METODE SOAR DAN QSPM

Authors

  • Narto Universitas Qomaruddin
  • Mohammad Ismail Universitas Qomaruddin
  • Gatot Basuki Harimukti Universitas Qomaruddin

DOI:

https://doi.org/10.33884/jrsi.v9i2.8733

Keywords:

SOAR, Competitive Advantage, Creative Industries

Abstract

The seafood of the north coast of East Java has a variety of commodities, along with the growing creative industry is able to support the economy of coastal communities.  The obstacles faced by creative industry players are supply chains that are not well integrated, lack of sustainable product development and innovation. The research aims to explore the internal and external factors owned by creative industry players on the north coast of East Java, coastal industry players have a major role in supporting the economic sustainability of coastal communities and developing alternative strategies for processed seafood creative industries that have a competitive advantage. Mapping of internal factors is obtained through the IFAS matrix with a score of 3.1909 while the EFAS matrix score value is 2.8712. The preparation of alternative strategies using SOAR analysis obtained 5 alternative strategies and through the QSPM matrix obtained the greatest strategic weight, namely optimising the management of biological resources to improve the national economy through the number of exports of marine and fishery products.  To realise this strategy, sustainable steps are needed by improving the supply chain starting from providing subsidised fuel oil for fishermen to reduce operational costs, downstreaming the seafood processing industry, product innovation tailored to each export destination country.

References

Aziz, Nurul Nadia Abd, and Sarminah Samad. 2016. “Innovation and Competitive Advantage: Moderating Effects of Firm Age in Foods Manufacturing SMEs in Malaysia.” Procedia Economics and Finance 35(October 2015):256–66. doi: 10.1016/s2212-5671(16)00032-0.

BPS. 2021. Statistik Perikanan Dan Peternakan Kabupaten Gresik 2021. Gresik.

Budihardjo, Mochamad Arief, Natasya Ghinna Humaira, Bimastyaji Surya Ramadan, Indah Fajarini Sri Wahyuningrum, and Haryono Setiyo Huboyo. 2023. “Strategies to Reduce Greenhouse Gas Emissions from Municipal Solid Waste Management in Indonesia: The Case of Semarang City.” Alexandria Engineering Journal 69:771–83. doi: 10.1016/j.aej.2023.02.029.

Daulay, Zul Asfi Arroyhan. 2018. “Strategi Pengembangan Ekonomi Kreatif Dengan Metode Triple Helix (Studi Pada UMKM Kreatif Di Kota Medan).” Tansiq 1(2):169–90.

Heryani, Hesty, Agung Cahyo Legowo, and Indra Prapto Nugroho. 2020. “Strategi Pengembangan Industri Kreatif Untuk Inovasi.” Jurnal Teknologi Industri Pertanian 30(3):290–98. doi: https://doi.org/10.24961/j.tek.ind.pert.2020.30.3.290.

Jefri, Ulfi, and Ibrohim. 2021. “Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Berbasis Ekonomi Kreatif Di Kecamatan Puloampel Kabupaten Serang Banten.” Jurnal Manajemen STIE Muhammadiyah Palopo 7(1):86–99. doi: http://dx.doi.org/10.35906/jm001.v7i1.730.

Kemenparekraf. 2023. "ICREFS 2023” Jadi Pemacu Ekonomi Kreatif Indonesia. Jakarta.

Mahsun, Moch, Aunur Rofiq, and Munawar Ismail. 2022. “Strategi Pengembangan Industri Kreatif Pariwisata Ramah Muslim Melalui SOAR Analysis Dan Quantitative Strategic Planning Matrix (QSPM).” OECONOMICUS Journal of Economics 6(2):140–51. doi: https://doi.org/10.15642/oje.2022.6.2.140-151.

Mehilli, Terida, and Alba Dumi. 2012. “Lo Evaluation And Efects Of Swot Analyse In Albania.” Procedia - Social and Behavioral Sciences 41:108–15. doi: https://doi.org/10.1016/j.sbspro.2012.04.015.

Nayak, Bishwajit, Som Sekhar Bhattacharyya, and Bala Krishnamoorthy. 2022. “Exploring the Black Box of Competitive Advantage–An Integrated Bibliometric and Chronological Literature Review Approach.” Journal of Business Research 139:964–82.

Octoviani, Aniza, and Afrida Sary Puspita. 2023. “Implementasi Triple Helix Dalam Meningkatkan Competitive Advantage Industri Kreatif.” Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) 3(1):13–22.

Pudyastuti, Esty, and Ahmad Saputra. 2021. “Upaya Peningkatan Keunggulan Bersaing Usaha Mikro Kecil Dan Menengah (Umkm) Di Kota Medan Di Masa Pandemi Covid-19.” INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia 4(3):437–49.

Ramadhani, Rizky Asyam. 2023. “A Study Membangun Industri Kreatif Berkelanjutan: Tantangan Dan Peluang Di Era Modern.” Robbani: Jurnal Keilmuan Dan Aplikasi Ekonomi Islam 2(1):53–67.

Ramadhanti, Audia. 2020. “Strategi Pengembangan Bisnis Pada Thrift’s Trove.” Jurnal Ilmiah Mahasiswa FEB 8(2):1–10.

Ramdhani, Farida Rahma, Popon Srisusilawati, and M. Andri Ibrahim. 2020. “Strategi Pengembangan Pariwisata Syariah Di Kota Bandung Dengan Menggunakan Pendekatan Analisis SOAR.” Pp. 226–30 in Prosiding Hukum Ekonomi Syariah. Vol. 6.

Ribek, Pande Ketut, Ni Luh Gede Putu Purnawati, and Sapta Rini Widyawati. 2020. “Strategi Keunggulan Bersaing Dengan Analisis SWOT Dalam Meningkatkan Kinerja Pemasaran Bean Sprouts Di Masa Pandemi Covid 19 Di Bali.” Pp. 97–108 in Prosiding Webinar Nasional Universitas Mahasaraswati 2020.

Rua, Orlando, Alexandra França, and Rubén Fernández Ortiz. 2018. “Key Drivers of SMEs Export Performance: The Mediating Effect of Competitive Advantage.” Journal of Knowledge Management 22(2):257–79.

Siswoyo, Sriyono D., and Meutia Sistarani. 2020. Manajemen Teknik (Untuk Praktisi Dan Mahasiswa Teknik). Deepublish.

Stavros, Jacqueline M., and Gina Hinrichs. 2011. The Thin Book Of® SOAR: Building Strengths-Based Strategy. Thin Book Publishing.

Walukow, Merlina Ivoletti, and Shane Anneke Pangemanan. 2015. “Developing Competitive Strategic Model Using Quantitative Strategic Planning Matrix (QSPM) Approach for Handicrafts Ceramic Industry in Pulutan, Minahasa Regency.” Procedia - Social and Behavioral Sciences 211:688–95. doi: 10.1016/j.sbspro.2015.11.104.

Widyahningsih, Pratama. 2022. “Analisis SOAR Dalam Menentukan Strategi Pengembangan Bisnis Pada Industri Kreatif Busana Muslim Di Kota Semarang.” Universitas Islam Negeri Wali Songo Semarang.

Wurlina, W., Kadek Racmawati, Suzanita Utama, Gunanti Mahasri, Niluh Suwasanti, and Desak Ketut Sekar Cempaka Putri. 2021. “Pemulihan Dan Pengembangan Ekonomi Kreatif Olahan Hasil Laut Di Pesisir Bulak Surabaya Pada Era New Normal Untuk Menunjang Pertumbuhan Ekonomi (Recovery and Development of Creative Economy Processed Sea Products in Coastal Bulak Surabaya in New Normal Era.” Buletin Pengabdian 1(1):12–20. doi: https://doi.org/10.24815/bulpengmas.v1i1.20241.

Downloads

Published

2024-05-31

Issue

Vol. 9 No. 2 (2024): Mei 2024

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.