Vol. 10 No. 1 (2022): Volume 10 Nomor 1 2022

Articles

• ANALYSIS OF THE EFFECT OF WORK STRESS AND COMPENSATION ON EMPLOYEE PERFORMANCE (CASE STUDYON CV. MITRA KARYA ABADI)

  Alvan Juniardi Marpaung, Hernawaty Manalu, Robin, Latersia Br Gurusinga, Monica Halim

  1-15

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• THE INFLUENCE OF LIFESTYLE, HALAL LABEL, AND PRICE PERCEPTION ON THE PURCHASE DECISION OF WARDAH LIPSTICK

  Dista Aferonika, Mulyo Budi Setiawan

  16-22

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• EFFECT OF SERVICE QUALITY, PRICE AND PROMOTION ON CUSTOMER LOYALTY IN PT. GREAT SEASONS BATAM

  Wasiman, Mauli Siagian

  23-28

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• FACTORS AFFECTING CUSTOMER RETENTION IN BATAM HARBOUR BAY CGV CINEMAS

  Nanda harry Mardika, Syahril Effendi, Yvonne Wangdra

  29-37

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• THE INFLUENCE OF SOCIAL MEDIA MARKETING, CONTENT MARKETING AND BRAND IMAGE ON INSTAGRAM TOWARD BUYING INTEREST (A Case Study on Consumer at Dahlia Beauty Salon)

  I Gusti Ngurah Yogi Agastya Ananda, Ni Nyoman Sri Wisudawati

  38-50

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• ANALYSIS FACTORS AFFECTING ON USERS SATISFACTION OF GOJEK ONLINE TRANSPORTATION IN BATAM CITY

  Nora Pitri Nainggolan, Jontro Simanjuntak

  51-58

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• THE EFFECT OF ADDRESSING ATTRACTION, PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH (EWOM) ON THE PURCHASE DECISION OF YOU BRAND COSMETICS

  Julianti Cristimonica, Mulyo Budi Setiawan

  59-65

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• COMPANY EXTERNAL FUNDING TO GENERATE PROFIT

  Vargo Christian L. Tobing, Erni Yanti Natalia

  66-70

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• THE EFFECT OF COMPETITOR ADVERTISING, MOUTH TO MOUTH MARKETING AND PRICE PERCEPTIONS ON THE TRANSFER OF OTHER BRANDS TO TELKOMSEL ON STUDENTS OF STIKUBANK UNIVERSITY SEMARANG

  Septi Setiyorini, Mulyo Budi Setiawan

  71-78

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• SINARMAS BANK HEALTH LEVEL ANALYSIS YEAR 2016-2020 USING THE RGEC METHOD

  Dwi Budi Srisulistiowati, Sri Rejeki

  79-97

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• THE INFLUENCE OF USE OF SOCIAL MEDIA PROMOTION, BRAND IMAGE AND PRICE PRECEPTION ON THE PURCHASE DECISION OF WARDAH PRODUCTS

  Putri Rahmawati , Mulyo Budi Setiawan

  98-106

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