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Vol. 10 No. 2 (2022): Volume 10 Nomor 2 2022
Vol. 10 No. 2 (2022): Volume 10 Nomor 2 2022
DOI:
https://doi.org/10.33884/jimupb.v10i2
Published:
2022-07-04
Articles
IMPLICATIONS OF HALAL PRODUCT MARKETING STRATEGY DURING THE COVID-19 PANDEMIC: CASE STUDY ON MSMEs (Micro Small Medium Entreprises) IN SALATIGA
sari wijayanti
107-116
PDF
THE EFFECT OF BRAND EQUITY ON CONSUMER LOYALTY OF ESQA COSMETICS IN BANDAR LAMPUNG
Viola De Yusa, Andini Ira Maulina
117-124
PDF
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE TOWARDS CUSTOMER’S PURCHASE DECISION AT FISH & CO. CENTRE POINT MEDAN
Arabella, Alfonsius
125-135
PDF
THE EFFECT OF DISCIPLINE AND HUMAN RESOURCES COMPETENCE ON EMPLOYEE PERFORMANCE OF BADAN PENGUSAHAAN (BP) BATAM
Timbul Dompak, Angel Purwanti
136 - 144
PDF
EFFECT OF WORK ENVIRONMENT AND OCCUPATIONAL HEALTH SAFETY ON EMPLOYEE PERFORMANCE AT PT. SCHNEIDER ELECTRIC BATAM
English
Meta Hariska Tanjung, Nora Pitri Nainggolan
145-154
PDF
ANALYSIS OF THE EFFECTIVENESS OF TAX COLLECTION AND ENTERTAINMENT TAX RETRIBUTION ON LOCALLY-GENERATED REVENUE IN BATAM CITY
Ronald Wangdra, Yvonne Wangdra
155-162
PDF
THE INFLUENCE OF BRAND IMAGE, BRAND AWARENESS AND BRAND TRUST ON BRAND LOYALTY (STUDY ON STUDENTS USING WARDAH COSMETICS)
Melli Aprillia Subastiyanti, Bambang Sutedjo
163-170
PDF
THE EFFECT OF RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) AND EARNINGS PER SHARE (EPS) ON STOCK PRICES IN FOOD AND BEVERAGE COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE 2016-2020
Eka Travilta Oktaria, Siti Nur Arifa
171-182
PDF
THE INFLUENCE OF WORKLOAD AND INTELLECTUALS ON THE WORK ETHIC OF PT. MEGA BINTANG MAS MEDAN
Wiriaty Wijaya, Syawaluddin Syawaluddin, Aidil Putra, Thomas Sumarsan Goh
183-194
PDF
ANALYSIS OF FACTORS AFFECTING AUDITOR SWITCHING IN INDONESIA
Sunarto Wage, Nanda Harry Mardika, Syahril Effendi
195-205
PDF
THE EFFECT OF PRODUCT QUALITY, ENDORSEMENT INFLUENCER, AND PROMOTION OF THE PURCHASE DECISION OF VAVL BEAUTE SKINCARE IN KENDAL DISTRICT
Sukmawati Setyo Putri, Euis Soliha
PDF
INFLUENCE OF DISTRIBUTION CHANNELS AND INFORMATION SYSTEMS MARKETING TO SALES EFFECTIVENESS PT. THE GREAT STAR OF MEDAN'S SUCCESS
Winnie, Syawaluddin, Aidil Putra, Thomas Sumarsan Goh
217-227
PDF
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