Analisis Self Efficacy dan Anxiety Pada Kesuksesan Adopsi Mobile Wallet dengan Model UTAUT

Penulis

  • Meilinda Dwi Anugrah Universitas Putera Batam
  • Hermaya Ompusunggu Universitas Putera Batam

Kata Kunci:

UTAUT, Dompet Seluler, Keyakinan Diri;, Pengaruh Sosial, Teknologi Keuangan

Abstrak

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor apa saja yang mempengaruhi intensi individu untuk menggunakan mobile wallet (m-wallet) dengan model UTAUT (Unified Theory of Acceptance and Use of Technology). Penelitian ini menguji variabel mana dalam model UTAUT yang mempengaruhi niat pengguna untuk menggunakan mobile wallet sebagai pembayaran digital. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan data primer. Teknik pengambilan data dan instrumen penelitian didistribusikan secara langsung kepada pengguna aplikasi m-wallet di Kota Batam secara online. Total kuesioner yang didistribusikan sebanyak 200 kuesioner. Namun, hanya 100 responden yang dapat digunakan dalam sampel penelitian, sementara sisanya tidak dapat digunakan dalam sampel karena tidak pernah menggunakan m-wallet dan bukan berdomisili di wilayah Batam. Teknik analisi data menggunakan uji validitas dan uji reliabilitas. Uji validitas menggunakan nilai Average Variance Extracted (AVE), jika nilai AVE > 0,5, maka instrumen penelitian dinyatakan valid. Sedangkan uji reliabilitas dilakukan dengan menggunakan nilai Cronbach’s alpha, jika nilai alpha > 0,6, maka instrumen dinyatakan reliabel . Peneliti menggunakan partial least square (PLS) sebagai metode analisis statistic. Dari 100 Responden diperoleh hasil bahwa efikasi diri tidak memilki pengaruh langsung terhadap niat menggunakan m-wallet, sedangkan kecemasan tidak memiliki pengaruh dan menunjukkan arah positif pada niat menggunakan m-wallet dan pengaruh social memiliki pengaruh positif pada niat menggunakan m-wallet.

Referensi

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2021-01-27

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Anugrah, M. D., & Ompusunggu, H. (2021). Analisis Self Efficacy dan Anxiety Pada Kesuksesan Adopsi Mobile Wallet dengan Model UTAUT. Prosiding, 3, 90–95. Diambil dari https://forum.upbatam.ac.id/index.php/prosiding/article/view/3620

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