PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN DI PT RODAMAS MAKMUR MOTOR BATAM

Abstract

Busines was a way of changing profits and driving the country's growth. The things that company need to consider in achieving success are qualities of product and qualities of services causes these is many thing may influenced costomer satisfactions for that companie. The goal of this studies is to determined the influences of product quality and services qualities on customer satisfactions at PT Rodamas Makmur Motor Batam. The designing of this studies use researchs designing and quantitatifiying causality researches method. The collections of data technique by distributed questionnaire to 165 respondents. The analys of datas technique used validities, reliabilities, normalities, multicollinearities, heterocedasticities, linear regressions analys, ttest and Ftest throughs the applications of SPSS versions 25. The result of this studies indicated that products qualities (X1), service quality (X2) have significant by partial and simultan are significant influence on the customer satisfaction (Y). Determinations coefficients test result showing that product quality (X1), service quality (X2) with 55.6 percents, whiles the remaining 44.4 percents are influencing by others variables is not examining in this researchs.