ANALISIS NILAI PELANGGAN, KUALITAS LAYANAN DAN KEBIJAKAN TARIF LISTRIK PRABAYAR TERHADAP KEPERCAYAAN PELANGGAN DAN DAMPAKNYA PADA CITRA PLN BRIGHT BATAM

Abstrak

Innovative service quality, basically take form reputable technology information which the activity is create the “recharge electricity program” that  have objection to effectivity and make it easier to operate. But its positivelly response by batam citizen , the aim of this research is to measures the customer value how far the relationship mediated with image corporate. This research is evaluated to measuring how much level of public trust rendered against his visit for program conducted by  pln bright batam as indicated by variable the value of customers and its implications on the image of state-owned electricity company pln was bright batam as a public company. How ever the variable is implicate for further study to increasing the image position PT PLN bright Batam as a public service corporation. The population research is the customer electricity prepaid households across seven district in Batam which ones with samples from 200 respondents and engineering the sample collection using proportional. sampling techniquesThe research is explanatory survey to analyze how big the influence and the relations among a variable whose, customers confidence in image of companies .This object of study is a customer of the recharge electricity take from 200 household responden in 7 district in Batam. This research used  Structure Equation Model (SEM) as model analysis which for operate data mining used Lisrel 8.3 for windows. The result showed that service quality and price have effect on trust but not on corporate image. And trust has effects on corporate image.